Our Story
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Keeping a Craft Alive for Generations
Heraldic Jewelry · Est. 1998
There are objects that exist purely to be owned, and there are objects that exist to be passed on. We have always made the second kind.
We started in San Francisco in 1998, brought together by two obsessions: artisan jewelry and the history of European heraldry. We set out to answer one question. Why was it so difficult to own a piece of your own family story?
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Knowledge Before Craft
The obstacle, we found, was not the craft. Skilled hands have never been rare. What was rare was knowledge: years inside the archives of Europe's great libraries, tracing lineages through centuries of record, learning to read the precise visual language of blazons and crests. Without it, you are not making heraldic jewelry. You are making something that resembles it.
So before anything else, we built the knowledge. We put down research roots in Europe, brought together a network of exceptional artisan jewelers, and began assembling our own heraldic archive, one name at a time.
260,000 Names, Histories & Coats of Arms
Built over nearly three decades, it is what stands behind every piece you commission from us.
What We Stand For
Four principles at the heart of every piece we make.
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Authenticated Research
Every piece begins in the archive. Our European research team has spent decades building a proprietary database of over 260,000 names, histories, and coats of arms. When we say a design is historically accurate, we can show you exactly why.
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Artisan Craftsmanship
Each piece is made to order by hand-picked jewelers. Every finished piece is stamped to confirm its purity, origin, and authenticity. No two are exactly alike, because no two families are.
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Relentless Quality
From the first drawing to the moment a piece is wrapped for delivery, every stage answers to the same standard. There has never been a version of what we do that cuts corners. There won't be.
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Bespoke Design
Our graphic artists build original designs around your family's specific symbols and history. What leaves our workshop is not a piece of jewelry with a crest applied to it. It is an object made to outlast the person who commissioned it.
Our Journey
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1998
The Founding Vision
Heraldic Jewelry is established in San Francisco. The founders bring two things most companies in this space lack: deep knowledge of European heraldry, and a serious research capability to back it up.
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2000s
Boutique Retail Locations
Prestige retail locations open in Seattle, Honolulu, San Diego, Phoenix, and Las Vegas. Customers who want to see the work before they own it finally can.
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Peak Retail
A Landmark Address
The Forum Shops at Caesars Palace, Las Vegas. One of the most celebrated retail addresses in the world, and a measure of how far the brand had traveled.
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2008
Embracing the Digital Age
Retail shifts. We shift with it. The move to online-only is not a contraction. It is a recognition that our customer is everywhere, and we now have the means to reach them directly. The craft and the research come with us, unchanged.
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Today
A Global House
Operating from the Burren in County Clare, Ireland, with research in Spain, marketing in Buenos Aires, and support in Michigan and Florida. Nearly 4,700 reviews since 1998, averaging 4.8 out of 5: the kind of record that only comes from getting it right, one family at a time.
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A Truly Global House
The World's Best, Working Together
Making the finest heraldic jewelry in the world has always meant drawing on the finest people the world has to offer. Every part of what we do (research, design, craft, and service) is carried out by people who are exceptional at that one thing, wherever they happen to be.
That is not an accident of geography. It is a decision we have renewed every year since 1998.
- Home & Craft: The Burren, County Clare, Ireland
- Research & Design: Bilbao, Spain
- Marketing & Web: Buenos Aires, Argentina
- Operations: Ypsilanti, MI & Fernandina Beach, FL, USA
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We Are Here For You
Every Piece Begins With a Conversation
Most online jewelers ask you to browse, select, and check out. We have never worked that way, and we don't intend to start. Something as personal as a family crest deserves a real conversation with someone who actually knows the subject. Our team is available by phone, with toll-free lines across five countries. Talk to a real person. Call us before you commit to anything. We would rather give you twenty minutes of our time than leave you with a decision you're not certain about.
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Live Telephone Support
Real People · Five Countries
US & Canada: 1-800-298-9806
UK: 0800-707-4050
Australia: 1-800-842-142
Ireland: 085-886-7400
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Bring Your Idea to Life
Start with a personalized consultation, sharing your vision and preferences with our expert design team. With over 20 years experience we have the knowledge and craftsmanship to create a unique piece of jewelry that will be cherished for generations to come.
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Discover Your History
Search our extensive database here to find the original family crest for your family name. Use this crest to create a unique piece of jewelry to preserve your family's legacy for generations to come.
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